You might have heard us bang on about our eco-friendly packaging, but what’s the big deal?
With tonnes of beauty packaging ending up in landfills each year, it’s one of our priorities as a brand not to add to this. I won’t launch a product until I’m sure we have the most sustainable packaging option, and a portion of our profits go to planting trees, so when you buy, we plant.
No magnets or mirrors
It’s really important to me that none of the products I create include magnets or mirrors, as these can’t be recycled and will ALWAYS end up in landfill. Instead, the majority of our makeup packaging is made from Sugar Cane Pulp, PCR (post-consumer recycled materials), and Recycled FSC (Forest Stewardship Council) stock. And when new sustainable materials become available, we’re here for it.